Our Mission

The Strategic Communications Leadership Initiative provides thought leadership and sets standards for practicing strategic communications, thereby advancing the profession.

We identify and endorse best practices to enhance engagement and share methods to increase the effectiveness and value of strategic communications. We do this by encouraging diverse thinking, fostering learning and achieving synergy of ideas and innovation among people and across organizations. The SCLI engages an active volunteer Board of Advisors, advises on the program content at a National Summit on Strategic Communications, and conducts interactive programs, seminars and training to share knowledge and expertise within the professional community.