PR Lessons From the Imploding Weiner Campaign
By Bill Huey (This column first appeared at O’Dwyer PR on April 14, 2013) As the Anthony Weiner campaign trudges along — leaking vital fluids like a soldier in Napoleon’s army at the Russian front — some important lessons (and eternal verities) are emerging. They don’t all have to do with communication, but certainly have a lot to do with effective PR. Here are five lessons we can learn from the Weiner campaign thus far: 1. Fix Yourself First — Whether it’s narcissism, addiction, sexual compulsion, or simply an unlikable trait that can be corrected,...
read moreHow to Develop a Global Team
Cultural friction causes inefficiencies and turns off prospective customers. Here’s who and how to develop your team for better results. Is your company reaping the benefits of cultural profit? Does it have the ability, in other words, to enter new markets, develop new supply-chain models, and efficiently and effectively integrate as a global organization so that information can cross boundaries successfully? In today’s global economy, every organization should be striving to achieve these, and other, aspects of cultural profit. But what steps do you need to take to make that...
read moreLeadership is a Conversation
“One-way broadcast messaging is a relic, and slick marketing materials have as little effect on employees as they do on customers. But people will listen to communication that is intimate, interactive, inclusive, and...
read moreQuestions for your Digital Team
By pushing your digital team to take on new challenges each time benchmarks are reached, you will not only keep them motivated, you will keep them keenly aware of the overall mission their work supports…
read moreVolunteerism: A Core Competency
Companies from AT&T to FedEx earned a place among The Civic 50 by focusing their volunteer efforts on what they do best…
read moreIn Defense of Crisis PR
A recent open letter addresses an attack on the practices of Crisis Communications. “Crisis Communications,” as the author points out, “is about getting clients to make the right decisions.”…
read moreData Analytics Helped Obama Win
Data-driven decision-making played a huge role in creating a second term for the 44th President and will be one of the more closely studied elements of the 2012…
read moreKissinger on China
During a panel at the Woodrow Wilson Center, the 89-year-old former secretary of state used his unique 40-year-experience with Chinese leaders to give a tutorial on how to handle the sensitive relations between Beijing and Washington…
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