The STRATCOM Mindset
The mindset required for effective Strategic Communications is “to put information strategy at all levels of policy, planning and implementation, and then, as a fully integrated part of the overall effort, ensure the development of practical and effective strategies that make a real contribution to success,” according to Mark Laity. Laity is the Chief Strategic Communications at SHAPE (Supreme Headquarters Allied Powers in Europe), the headquarters of Allied Command Operations (ACO), which commands all NATO military operations. He is in charge of developing and coordinating the...
read moreTime, Tide and the Net Wait for No One
Leadership in the New Media Environment Chief of Naval Operations Adm. Gary Roughead (ret) at the 2nd National Summit on Strategic Communications It’s a pleasure for me to be here to spend a little bit of time with you and talk a bit about the Navy’s view toward communication. [Acknowledged introduction by Mr. Bob Grupp, President, Strategic Communications Leadership Initiative]. What I’d really like to do and I’m very pleased to be able to do is spend some time talking about how the Navy – a global organization that has been in business for over 230 years, an organization of...
read moreHow to Develop a Global Team
Cultural friction causes inefficiencies and turns off prospective customers. Here’s who and how to develop your team for better results. Is your company reaping the benefits of cultural profit? Does it have the ability, in other words, to enter new markets, develop new supply-chain models, and efficiently and effectively integrate as a global organization so that information can cross boundaries successfully? In today’s global economy, every organization should be striving to achieve these, and other, aspects of cultural profit. But what steps do you need to take to make that...
read more“Strategic Communication” Defined
It has been said that the term “strategic communications” is used with such ubiquity that it becomes almost meaningless. Perhaps that’s one reason why the Office of the Assistant Secretary of Defense for Public Affairs (OASD-PA) announced recently that it will “avoid using the term ‘strategic communications’ to avoid causing confusion.” I’m of the opinion that reports of the demise of the term “strategic communications” are greatly exaggerated. Nevertheless, this still begs the question of definition. What strategic communication is, what it involves, and what it...
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