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“GE Works” — Communicating Brand Value & Impact

Posted by on Feb 14, 2013 in Blog Post | 0 comments

“GE Works” — Communicating Brand Value & Impact

“We are realizing that times have changed, and we want to reflect that we are operating in a new, changing environment,” said Gary Sheffer, Vice President of Corporate Communications and Public Affairs at The General Electric Company. Gary presented at the National Summit on Strategic Communciations in April 2012.

“Today, it’s more about rolling up our sleeves, focusing on the serious, complicated times that we live in, and that’s why we have shifted our focus – our brand theme – to ‘GE Works,’ which we think is a great way to talk about the impact of The General Electric Company.”

[See Gary’s presentation to the 2012 National Summit on Strategic Communications here: GE Works by Gary Sheffer – 2012 Strategic Summit]

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The STRATCOM Mindset

Posted by on Feb 9, 2013 in Blog Post | 0 comments

The STRATCOM Mindset


The mindset required for effective Strategic Communications is “to put information strategy at all levels of policy, planning and implementation, and then, as a fully integrated part of the overall effort, ensure the development of practical and effective strategies that make a real contribution to success,” according to Mark Laity. (more…)

Disruptive Thinking: Does the US Military Social Media Policy Differ From Business?

Posted by on Jan 17, 2013 in Blog Post | 0 comments

Disruptive Thinking: Does the US Military Social Media Policy Differ From Business?

No one doubts that social media is an important tool, and there’s certainly much we can learn from the private sector.  However, in this column, author Captain Crispin J. Burke suggests that goverment agencies are vastly different enterprises than corporations, so they will undoubtedly have seperate social media strategies.

Do you agree?

 

Time, Tide and the Net Wait for No One

Posted by on Jan 8, 2013 in Blog Post | 0 comments

Time, Tide and the Net Wait for No One

Leadership in the New Media Environment

Chief of Naval Operations Adm. Gary Roughead (ret)
at the 2nd National Summit on Strategic Communications

It’s a pleasure for me to be here to spend a little bit of time with you and talk a bit about the Navy’s view toward communication. [Acknowledged introduction by Mr. Bob Grupp, President, Strategic Communications Leadership Initiative].

What I’d really like to do and I’m very pleased to be able to do is spend some time talking about how the Navy – a global organization that has been in business for over 230 years, an organization of roughly 600,000 people – is evolving its approach to how we communicate and how we see some of the changes taking place. (more…)

Confessions of a Strategic Communicator

Posted by on Jan 2, 2013 in Blog Post | 0 comments

StategicCommDefinedGeorgetown professor Rosa Brooks weighs in on Assistant Secretary of. of Defense for Public Affairs George Little’s recent memo re-defining Strategic Communications. Brooks refers to SC as the thoughtful integration of issues of stakeholder perception and response into policymaking, planning, and operations at every level. Public affairs, IO, and traditional public diplomacy are tools that can support and enhance strategic communication, but they aren’t the same as strategic communication, she says. Strategic communication, in this view, is less about what we have to say than it is about considering how others may interpret our words and actions.

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“Strategic Communication” Defined

Posted by on Jan 1, 2013 in Blog Post | 0 comments

“Strategic Communication” Defined

It has been said that the term “strategic communications” is used with such ubiquity that it becomes almost meaningless.

Perhaps that’s one reason why the Office of the Assistant Secretary of Defense for Public Affairs (OASD-PA) announced recently that it will “avoid using the term ‘strategic communications’ to avoid causing confusion.”

I’m of the opinion that reports of the demise of the term “strategic communications” are greatly exaggerated. Nevertheless, this still begs the question of definition. (more…)

Practicing “Narrative Leadership”

Posted by on Dec 21, 2012 in Blog Post | 0 comments

Practicing “Narrative Leadership”

Smart leaders today engage with employees in ordinary person-to-person conversation more than communicating a series of commands from on high.

Practicing “narrative leadership”

Increasingly, “leadership” is being defined as a conversation. (more…)

Careers with an incredible view

Posted by on Jun 7, 2011 in Blog Post | 0 comments

Careers with an incredible view

Strategic Communication in an Era of Radical Transparency

Remarks by Letitia A. Long, Director
National Geospatial-Intelligence Agency

To the National Summit on Strategic Communications
June 7, 2011
Arlington, VA

Letitia Long: Thank you very much, Bob (Grupp, President and CEO of the Institute for Public Relations) for that kind introduction. Some may wonder; intelligence, strategic communication, radical transparency, secrets. What do they have in common? I was delighted to receive this invitation to come speak with you today, because we don’t often get the opportunity to speak in venues like this since much of what we do is classified and much of what we do is not for the general public’s consumption.
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