No one doubts that social media is an important tool, and there’s certainly much we can learn from the private sector. However, in this column, author Captain Crispin J. Burke suggests that goverment agencies are vastly different enterprises than corporations, so they will undoubtedly have seperate social media strategies.
Do you agree?
Leadership in the New Media Environment
Chief of Naval Operations Adm. Gary Roughead (ret)
at the 2nd National Summit on Strategic Communications
It’s a pleasure for me to be here to spend a little bit of time with you and talk a bit about the Navy’s view toward communication. [Acknowledged introduction by Mr. Bob Grupp, President, Strategic Communications Leadership Initiative].
What I’d really like to do and I’m very pleased to be able to do is spend some time talking about how the Navy – a global organization that has been in business for over 230 years, an organization of roughly 600,000 people – is evolving its approach to how we communicate and how we see some of the changes taking place. (more…)
Georgetown professor Rosa Brooks weighs in on Assistant Secretary of. of Defense for Public Affairs George Little’s recent memo re-defining Strategic Communications. Brooks refers to SC as the thoughtful integration of issues of stakeholder perception and response into policymaking, planning, and operations at every level. Public affairs, IO, and traditional public diplomacy are tools that can support and enhance strategic communication, but they aren’t the same as strategic communication, she says. Strategic communication, in this view, is less about what we have to say than it is about considering how others may interpret our words and actions.
It has been said that the term “strategic communications” is used with such ubiquity that it becomes almost meaningless.
Perhaps that’s one reason why the Office of the Assistant Secretary of Defense for Public Affairs (OASD-PA) announced recently that it will “avoid using the term ‘strategic communications’ to avoid causing confusion.”
I’m of the opinion that reports of the demise of the term “strategic communications” are greatly exaggerated. Nevertheless, this still begs the question of definition. (more…)
Smart leaders today engage with employees in ordinary person-to-person conversation more than communicating a series of commands from on high.
Practicing “narrative leadership”
Increasingly, “leadership” is being defined as a conversation. (more…)
Strategic Communication in an Era of Radical Transparency
Remarks by Letitia A. Long, Director
National Geospatial-Intelligence Agency
To the National Summit on Strategic Communications
June 7, 2011
Letitia Long: Thank you very much, Bob (Grupp, President and CEO of the Institute for Public Relations) for that kind introduction. Some may wonder; intelligence, strategic communication, radical transparency, secrets. What do they have in common? I was delighted to receive this invitation to come speak with you today, because we don’t often get the opportunity to speak in venues like this since much of what we do is classified and much of what we do is not for the general public’s consumption.